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Decision Point

Oct 26, 2020

As we think about the lasting impact 2020 will have on our sales teams and sales strategies, one might wonder if there is another moment in history that we can learn from. We asked Todd Caponi, author of The Transparency Sale, and a self-proclaimed sales history buff, for an example of how an event or cultural pivot...


Oct 19, 2020

It’s our nature as salespeople to sell prospects on what’s good about our service or product. But what if you started the sales conversation by sharing what isn’t? It sounds counterintuitive, but Todd Caponi, author of The Transparency Sale, believes that being open about the things you’re giving up in order to...


Oct 12, 2020

How can you effectively sell to someone when they can’t see you and you can’t see them? This year has provided an avalanche of challenges to businesses, but for salespeople specifically, the days of meeting in person and closing the deal feel like eons ago. That’s why Margaret Henney believes in video - and its...


Oct 5, 2020

As we all know, the best kinds of gifts are those that are given with the receiver in mind - not the giver. In sales, the concept of gifting is no different. We asked Chris Belli, VP of Marketing and Business Development at Studio Science, about his opinion on gifting as a sales strategy.

According to Chris, a...