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Decision Point

Nov 16, 2020

Ever get exhausted with the marketing and sales back and forth? In many organizations, there is a historic rift between the two teams, both of whom are trying to work toward the same goal, but with very different ideas of how to get there. But what if both teams were on the same team? That’s what life is like at Marathon Health, where B2B marketer Troy Purdue holds the title of Sales Enablement Director.

Troy joined us on the podcast to discuss how marketing and sales work in tandem at Marathon Health and stay in close collaboration as prospects move through the funnel. When OurHealth and Marathon Health merged earlier this year and re-branded, it was more important than ever for Troy and his team to find synchronicity and prepare for the next phase. Listen in to learn how they’ve done it.

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