Dec 23, 2021
We're not losing to our competitors. We're losing to customer
risk aversion. We're losing to the customer's gut feeling that no
matter how much "better" our solution may be, the road to "better"
involves change, cost, productivity losses while the team learns
how to do/use something new, confusion, and disruption. These
are the words Jennifer Allen lives by, and the words of a
Challenger.
Jennifer Allen stopped by Decision Point recently to talk with Brad
about Challenger. The misconceptions people have had about
Challenger. What is a Challenger really? Also. why people who are
Challenger's tend to excel in the sales world.